Being a freelance anything is a difficult endeavor to take on. Sure, you are your own boss, make your hours, and decide what jobs to take on, but there are so many uncertainties that lay in the peripherals. Being a freelance photographer can be a particularly frustrating experience.
There is far more involved than simply taking pictures and getting someone to pay for your services can be a huge difficulty. Finding ways to set yourself apart from competitors and giving customers reasons to use your services can be a task.
Here are a few things that you can do as a freelance photographer to make money and potentially go from a freelancer into a career photographer.
Invest in Your Equipment
Though it might save you money to cheap out on the equipment that you purchase, it will cost you money in the long-run. Investing in the right equipment will allow you to deliver the high-quality work that gets freelance jobs.
Not only that, your equipment sets the tone for clients. If they see that you are using cheap equipment, it will likely leave a sour taste in their mouths. Invest in your equipment and set the tone as a freelance photographer.
Build an Effective Website
For any business, the first thing a prospective client will do is check out your website to get more information about you. If you have a less than stellar website (or none at all), it will likely turn those customers away from using your service.
When you have a dynamic website, you can use it as a portfolio to display your wares to your potential clients. Make sure that all of your contact info is available on each page and make things as easy as possible for potential clients to contact you.